Burger legends Patty & Bun are expanding their vegan offering across all their sites and partnering with ‘THIS’ to bring plant-based ‘chicken’ and ‘bacon’ to everyone. So naturally, we sent in-house food blogger and lady-in-the-know Alexandra Higgs to investigate for us.
Patty & Bun will be the first UK restaurant to serve up the ground-breaking THIS Isn’t Chicken and Isn’t Bacon, designed to fill a gap in the market for a delicious plant-based food that is equally loved by vegans as meat eaters. Made mainly from soy beans, water, and peas- THIS takes plant-based ingredients and introduces heat, pressure and water to produce a vegan product with a texture that’s ridiculously similar to meat.
From 3rd June, Patty & Bun will be serving up a plant-based version of everyone’s favourite fast food treat, with the launch of THIS Isn’t Chicken Nuggets, as well as at their new ventures Jefferies and Smash Patty.
THIS has also answered non-meat eater’s dreams and finally made a plant-based bacon that actually has the same look, taste AND smell as bacon. Patty & Bun will be topping their vegan burgers with rashers of THIS Isn’t Bacon, including their legendary Whoopi Goldburger and NEW vegan Pamela burger.
THIS has spent 1.5 years working alongside food scientists to develop their plant-based products that allows consumers to virtually eat meat, whilst being completely cruelty-free, without the same environmental impact as meat and healthy with an added protein and iron kick. THIS co-founders also know a thing or two about meat, having co-founded their own beef-based burger chain, Chosen Bun, which they sold in 2016.
Andy Shovel, THIS co-founder, says: “THIS aims to be the go-to plant-based brand for meat-lovers, so Patty & Bun is an ideal launch partner for us – being so roundly adored by meat devotees. What’s super-exciting for us, is that the P&B team are planning to showcase the products with creative but also quite purist recipes – not drowning them in sauces or seasonings; that’ll allow our ingredients to stand out and really show people how meaty and delicious we can make plant-based food”.
Launching 3rd June across all Patty & Bun sites, Smash Patty and Jefferies.